C & R Research, Market Research & Analysis, Chicago, IL    

Privacy Policy

LatinoEyes.com® is a strong supporter of online safety and privacy.

Our complete Privacy & Safety Policy is provided below and describes the measures we've taken to ensure a safe site. If you have questions or concerns about our Privacy Policy that aren't addressed below, you can contact us at panel@LatinoEyes.com.

LatinoEyes.com® Commitment to Privacy and Online Safety

LatinoEyes.com® is an online survey research panel owned by C&R Research Services, Inc., a marketing research company located at 150 North Michigan Avenue in Chicago, Illinois. The purpose of LatinoEyes.com® is to gather opinions about products and services of many kinds from the Latino community, and learn what they think about many issues, in order to advise our clients how to better understand how the world looks through the eyes of Latinos.

C&R Research can be contacted on the Web at https://www.latinoeyes.com or via e-mail at info@LatinoEyes.com. Our mailing address is 150 North Michigan Avenue, Chicago, IL 60601.

Our Commitment To Privacy

Your privacy is important to us. To better protect your privacy we provide this notice explaining our online information practices and the choices you can make about the way your information is collected and used. To make this notice easy to find, we make it available on our homepage and at every point where personally identifiable information may be requested.

We recognize that the good will of the individuals who agree to be interviewed is the lifeblood of the survey research Industry, and we take it as our duty to protect the identity of individual respondents as well as what is known as "respondent-identifiable information" from disclosure to third parties - including government agencies, sales organizations, the public or media - unless we are legally compelled to do so.

LatinoEyes.com® engages in Marketing Research only

LatinoEyes.com® conducts surveys of various kinds among its panel members and their families. LatinoEyes.com® sells nothing to its Members. No member of the LatinoEyes.com® panel will ever be asked to buy anything because of their participation in LatinoEyes.com®.

Surveys on LatinoEyes.com® are designed to be used solely in opinion research. Research topics may include, but are not limited to, advertising, products, services, hobbies, interests, health, family relationships, and life experiences. LatinoEyes.com® surveys are not sales efforts, nor will information offered in a LatinoEyes.com® survey ever be used in a direct sales effort to the members of the Latino community who participate in the survey.

Information from LatinoEyes.com® surveys will be used by our clients to market products or services to the general population and the Latino community, and to develop advertising or marketing programs for the Latino community, but our clients will never be told the identities of any participants in any LatinoEyes.com® survey.

How we communicate with panel members

Communication between LatinoEyes.com® and its Members is done via e-mail, using an e-mail address supplied during the sign-up procedure. Most LatinoEyes.com® surveys are conducted on the LatinoEyes.com® website, but we may occasionally conduct surveys at other sites operated by one of our clients or partners. If we do, that site will adhere to LatinoEyes.com® standards and policies.

"Chat-based" surveys

From time to time LatinoEyes.com® may conduct chat-based surveys in which several members can discuss issues in real time with a moderator. During these surveys the moderator will remind members not to disclose their names, addresses, or other personal information. Moderators will avoid asking questions that would require a participant to divulge personally identifiable information, and will warn any participant who volunteers such information to stop. Only LatinoEyes.com® panel members, employees of LatinoEyes.com® or it's corporate parent, C&R Research Services, Inc., our clients, or sub-contractors of LatinoEyes.com® who have agreed to abide all LatinoEyes.com® privacy standards will be allowed to participate in these survey sessions. The dialogue from these survey sessions may be read by clients or sub-contractors of LatinoEyes.com®, both in real time and after the fact.

The Information We Collect and How It Is Used

This notice applies to all information collected or submitted on the LatinoEyes.com® website.

We collect three kinds of information: (1) the opinions of the LatinoEyes.com® community about issues of interest to us or our clients, (2) background information about the LatinoEyes.com® community, and their households, and (3) personally identifiable information about the people who are registered members of the LatinoEyes.com® panel. The way this information is used is as follows:  

1. The opinions of LatinoEyes.com® community about issues of interest to us or our clients.

These questions may cover any number of areas, but generally will involve products or services and advertising related to those products and services. Examples of such products and services include food products, beverages, websites and other Internet services, TV shows, movies, music, sports, styles and trends.

Opinions are reported in aggregate only - 43% of LatinoEyes.com® members thought this-or-that, or 23% of LatinoEyes.com® members over 30 were aware of something-or-other. This information will be shared with our clients without identifying the identity of any individual.

2. Background information about the households.

During the process of registering to become a member of the LatinoEyes.com® panel those over the age of 18 will be asked a number of questions about themselves and their households. Some of the types of background information that we collect include, but are not limited to:

o How frequently do you watch Spanish-language television shows, compared to English-language programs?

o How many different generations of family live in your household, from what country did your family originate?

o What are the ages of the various people in your household, and what are their education levels.

This information is used as background information, so that we can determine which members of your household should be invited to the surveys we conduct, and to better interpret survey findings. For instance, if we were to conduct a survey about cable TV shows for Latinos 25-54, we would need to invite Latinos whose households had cable service and members between the ages of 25-54.

Background information is combined with opinion data and reported in aggregate only - for instance, we might report that, "43% of all survey participants have watched some television show, but among those with cable or satellite TV service, this rose to 64%."

3. Personal information and information that, although it may not itself identify an individual, can be used to do so.

When someone registers their household to become a member of the LatinoEyes.com® panel, we collect personal information in order to communicate by mail, e-mail or telephone with that household.

LatinoEyes.com® may share information with a fulfillment (mailing) house in order to send gifts or prizes to LatinoEyes.com® panel members, or to vendors or subcontractors engaged in data management for LatinoEyes.com®. A fulfillment house will be given only the information necessary to perform their duties - for instance, name and postal address information to use in a mailing - not answers to survey questions or other similar data. Any fulfillment house or other vendor managing a LatinoEyes.com® program will agree to be bound by the privacy rules and restrictions contained in this notice.  

The types of personal information that we collect are:

o First and last name

o Members of household first and last name

o Registered member's screen name or user name

o Mailing address

o E-mail addresses for all registered members

o Phone number

We will never use or share the personally identifiable information provided to us online in ways unrelated to the ones described above unless required to do so by subpoena, or without first obtaining explicit permission to do so, and providing an opportunity to opt out or otherwise prohibit such unrelated uses.

Can members of the panel ever communicate directly with one of LatinoEyes.com® client companies?

LatinoEyes.com® does not provide this service. Most of our clients maintain websites and 800 numbers, and publish mail or e-mail addresses for this purpose, and these can be found in many public directories or using web search tools, such as www.google.com.

Our Commitment To Data Security

To prevent unauthorized access, maintain data accuracy, and ensure the correct use of information, we have put in place what we believe to be appropriate physical, electronic, and managerial procedures to safeguard and secure the information we collect online.

Information About Your Computer and its Software

In order to develop our website and conduct web surveys that reach the widest possible audience, while providing an uninterrupted, consistent level of operation, LatinoEyes.com® collects information from your browser when you take LatinoEyes.com® surveys. This information includes, but is not limited to, your computer's operating system, browser version, and the presence of players for various media types, such as the Windows Media Player, Real Player, or Quicktime.

LatinoEyes.com® reserves the right to use cookies to store and retrieve this information between Members' visits to our site and our surveys. Cookies are small information files that are placed on your computer when you visit a website. Cookies that LatinoEyes.com® places on your computer can be accessed only by LatinoEyes.com®, and we cannot access cookies from any other website.

Some of the surveys we design will work best with certain kinds of browsers or may require certain other software to be installed, so we use this information to determine whether a LatinoEyes.com® panel member's computer is capable of displaying those questionnaires.

You can, of course, disable cookies on your computer by indicating this in the preferences or options menus of your browser. Doing so will not prevent LatinoEyes.com® member from participating in the LatinoEyes.com® panel, or from using any of the services available on the LatinoEyes.com® site, although some pages may not display properly.

How You Can Access Or Correct Your Information

Members can log in to www.LatinoEyes.com/login.asp in order to accomplish any of the following:

  • Change an e-mail address

  • Change a phone number

  • Change a mailing address

  • Change a screen name or password

  • Remove themselves from the LatinoEyes.com® panel

Members can request to see the background and personal information that we've collected, update or correct the data, or ask that it be deleted by communicating with LatinoEyes.com® using any of three methods. Members can request that they be removed from the panel and that information collected from them be deleted from LatinoEyes.com® ' records by using the same methods.

Ana María Lopez
c/o C&R Research Services, Inc.
150 N. Michigan Ave.
Chicago, IL 60601

To protect our members' privacy and security, we will take reasonable steps to verify identities before granting access to data or making changes.

If you have any questions about this privacy statement, the practices of this site, or your dealings with this website, you can contact:

Ana María Lopez
LatinoEyes.com® Privacy Administrator
c/o C&R Research Services, Inc.
150 N. Michigan Ave.
Chicago, IL 60601


How To Contact Us

Should you have other questions or concerns about these privacy and safety policies, please write to us at LatinoEyes.com®, 150 North Michigan Ave., Chicago, IL 60601 or send us an e-mail to panel@LatinoEyes.com.


150 N. Michigan Ave Chicago, IL 60601 / panel@LatinoEyes.com